By Evan Vitale
Someone once said that nothing ever gets done until you step out of your comfort zone.
Think about that for a moment.
There are easy, “comfortable” things that we do every day with our business that we like to do.
There are some other things and tasks we have to do. We don’t like them, but we must do them. For example, accounting, going to the bank to make a deposit, paying taxes, etc.
However, if one really wants to take their business to the next level, you truly must step out of your comfort zone.
What does that mean? What would it mean for you to be “uncomfortable?” Now, I’m not talking about doing anything to harm someone or that would harm you or your staff or your business. Here are some examples that might involve you having to step out of your comfort zone:
– Public speaking. That is the No. 1 fear of most Americans. People do not like to speak in front of a group of people, whether it’s a presentation, sales pitch or even at a networking event. You might be shy or insecure about being nervous, etc.
– Cold calling. This is another one that makes people uncomfortable. The fear is because we all know the person receiving the cold call is always too busy to talk to you; he/she doesn’t want to hear a sales pitch and you are automatically expecting a “no” every time you start dialing for dollars.
While these are two simple examples, you can see that if an individual didn’t like public speaking or didn’t like to do cold calling, once that individual stepped out of their comfort zone, then things really started to happen.
By speaking in public, you start to overcome your fear. You’ll become more comfortable and your presentations will become easier and better. By cold calling, you’ll eventually get a “yes” or two along the way.
We all like our life inside the comfort zone. That’s why we stay there. Want to get something done? Want to increase sales? It’s time to face our fears and step outside of our comfort zone.