By Evan Vitale
I know you have heard about blogs over and over again and, yes, you’ve probably told yourself that you need to start a blog for your company website, but it’s still an item at the bottom of your “To Do” list each month.
Therefore, as we head into a new year, here are some tips on how to “simply” get your blog going in 2016. Ready?
- Get started today! The best way to get started (and I know it sound ridiculously simple) is to actually create a blog. If you are the website guru for your business, then you should know how to create a new page for your website for your blog. If you’re not the web geek, then call that person today and tell them what you want to do. Give them a deadline.
- As the blog page is being created for your website, start writing one or two blog posts. An easy one to begin with is a blog post introducing your blog.
- Create a blog strategy. What will you write about? Some ideas could include writing about your company; tips on how your products or services solve problems; staff profiles and introductions, etc. Don’t overdo it with sales promotions and company pitches. Nor should you write too many posts about how great your company is or about your wonderful products and services. Your blog should always add value to the reader.
- Ask your current customers/clients what they’d like to read in your company blog.
- Good blog posts could result from the questions you receive every day from customers/clients. Every question about your products or services is a potential blog post.
- If you find you don’t have time to write regular blog posts, consider assigning each staff member to write one blog post per month. Give them a byline and add their picture to the blog post.
- Use outside resources to help write blog posts, including guest bloggers; local community leaders; interns and freelance writers.
Remember, customers and clients like to view business websites before they make purchases. Your blog could go a long way in establishing your expertise and build confidence with prospects.
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