By Evan Vitale
This is the second part in a two-part series on how to get more clients using C.J. Hayden’s program and book “Get Clients Now!”
Here’s how the 28-day program works:
Your plan will be based on the goals you set in the early stage. For example, do you need to start finding leads and prospects? Do you need to do some follow-up work? Set some appointments and presentations? Close the deal?
Based on your immediate (short-term) need, you will select tasks and form a “to do” list. In all, you’ll have approximately 8-10 tasks for the 28-day program. Some items will need to be done on a daily basis; some once a week, etc. You can also create mini, daily goals and reward yourself when you accomplish a certain number of tasks.
The really nice thing about the program is that you get to choose tasks that you are interested in completing. For example, cold calling isn’t something that a lot of people like to do. However, there are different types of cold calling you can do through the program. This can include some direct mail tasks, e-mailing or attending networking events. If you’re not a “pick up the phone and cold call someone kind of person,” then don’t add this task to your list.
Make your monthly goal reasonable. Yes, you might like to earn 10 new clients over the next 28 days, but during the first time through “Get Clients Now!” you need to be a little conservative in your goal setting while you learn the program and work through the daily and weekly tasks.
Here are a few other pieces of advice:
- If you reach your goal early in the 28-day program, keep going. Don’t stop just because you gained three new clients. The program works, so keep going and complete the full 28 days. Why not earn six clients?
- Create or download free Get Clients Now! worksheets here: http://www.getclientsnow.com/worksheets.htm
- After you get accustomed to the program and reach your initial goals, you’ll be ready to move up to other stages or levels in the program. Therefore, you won’t be repeating the same tasks every time. For example, the task list you get to choose from will be different if you need to get leads than it is for closing prospects.
- Try to get out of your comfort zone and pick at least one task that you’re uncomfortable with. My friend, for example, didn’t like to follow-up with prospects via the telephone. However, he started calling at least one prospect (someone he already met with) every day. It made him feel better about following-up and he started closing more deals.
Here are some Get Clients Now! reference links for you: