By Evan Vitale
There are many ways to market your business in trying to earn more customers, clients and sales.
Some businesses rely totally with online marketing, including writing and publishing blogs, social media campaigns and banner and pay-per-click advertising.
However, in this day and age of digital delivery, there’s something to be said about “old school” marketing in getting your business in front of more eyeballs. Remember, good marketing eventually leads to a phone call, a possible meeting and then a sale. Some say a potential customer/client needs to see or hear about your business five or more times before they are interested in contacting you.
While you may be focusing your marketing efforts online, don’t forget these other “non-traditional” marketing ideas:
- Direct mail. Short letters, brochures, postcards all work in getting more attention for your company; products and services. Since more businesses seem to be embracing online marketing techniques, your direct mail piece may stand out more when it arrives in your clients’ mailbox.
- Printed advertising in national, regional and local publications and newspapers.
- Radio and television advertising. Have you ever tried it? This type of marketing might work for you depending on your audience, especially if you’re a local business seeking new, local customers.
- Trade show booths. Again, depending on your market, attending and displaying at a local, regional or national trade show can be effective.
- Event sponsoring. This can be very inexpensive and can earn you some good local attention (and community appreciation). A friend of mine sponsored a trophy for a car show and earned great public relations for a $50 contribution. You can also sponsor a local trade show or a chamber of commerce event (breakfast, speaker, special event, etc.).
Remember: Don’t focus your entire marketing efforts and budget in one particular area. Continue with the marketing efforts that work, but don’t be afraid to try something new for your business.