By Evan Vitale
Blogs have been around for several years now, so you’re probably way past due if your business doesn’t have a blog – or an active blog for that matter.
Don’t worry, the train hasn’t left the station. However, now’s the time to get on board and start writing a blog for your company.
By reading this, you already know what a blog is. Some consider it to be a diary or sorts for both individuals and businesses. Most businesses write and publish blogs in order to better communicate with their customers and prospects.
A blog can either be a stand-alone website or be incorporated as part of your own company’s website. As part of your company’s website, your blog should be the page that stands out, gets updated on a regular basis and earns the most traffic.
Here are some major considerations when it comes to writing a blog for your company:
- Customers read them. Blog posts should be informative and entertaining and help your customers solve a problem, save time, save money, etc. Blogs shouldn’t be about how great your company is or that you are the best heating and cooling company in town.
- Blogs make you and your business the top authority in your field. Here, by being helpful and informative, it helps prospects feel more comfortable with their purchasing decision.
- Search engines love blogs, especially those that are updated regularly with fresh and unique content. Don’t worry about stuffing your blog posts and headlines with keywords. Instead, focus on writing and publishing the best content for your readers. Again, make it interesting, informative and entertaining.
- Promote your blog and blog posts through your company’s social media networks. As soon as blog post is live, you’ll want to make sure you share it on your company’s Facebook Page, in LinkedIn, Twitter, etc.
Once you get a blog started, the “hard” part is keeping it alive with fresh content. Begin by writing at least one blog post per week, but eventually try to write two or three blogs per week. Rely on staff, interns or local freelance writers to help you write blog posts.