By Evan Vitale
An easy way to generate more business and more sales is by keeping your customers informed and up-to-date.
This is an easy marketing tool and there are many low-cost and delivery methods.
First, by keeping your customers and clients informed, it keeps you and your business at the front of their minds.
Here are some ideas:
- Always let them know when you are offering new products and services.
- Share tips and ideas on how your products and services can help them solve a problem.
- When you learn something new (at a conference, trade show, webinar, information from a vendor), be sure to share that with your customers. It lets them know you are staying on top of things within your industry.
- Keep your customers informed via social media networks such as Twitter, Facebook, LinkedIn, etc; by a regular monthly newsletter, sending notes and post cards, updates attached to invoices, conducting your own webinars, etc.
By utilizing all these great techniques your customers and clients will stay well-informed with your business.