By Evan Vitale
This is the third of three parts in starting a new business.
You can read Part I of our series here: http://evanvitale.com/evan-vitale-starting-a-new-business-part-i/
In our third and final blog post in this series on “Starting A New Business,” let’s focus on the items that are sometimes missed when launching your business.
First, make sure you are ready mentally and physically for what you are about to do. Sometimes, as the owner, it’s easy to slip out of the 9-to-5 routine and change your daily routine. After all, you’re the boss, so you can set your own schedule! However, don’t fall into this trap. Instead of sleeping-in, having long lunches or playing golf every Friday afternoon, you’ll find out you’ll need to start your day earlier and work later. You might even need to work some nights and weekends, too. Be prepared for these big changes, but make sure you continue to take care of yourself. Eat a healthy diet and get plenty of sleep. Being your own boss means you really can’t take “sick days” anymore.
Next, don’t ignore the details:
Focus on a specific product (or two) and a specific service. Understand everything about it. Be the expert.
Make sure your business website is accurate and complete. Do not have any pages “under construction.” Your website should also have a blog, which should be updated with two or three blog posts each week.
Your business card is complete, accurate and contains contact information. This is a “must have” for any business.
Get the word out before your opening date; create some local media buzz and start attending business networking events. Depending on the type of business you’re starting, you may be able to gain a few clients before you officially open.
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