By Evan Vitale
While Facebook and Instagram are probably No. 1 and No. 2 in terms of social media popularity, there are many other social media platforms available to businesses. However, what other ones should you consider? How much time do you spend working on social media, etc.?
Therefore, in our final blog on this short series on social media, I’ll cover a few of the remaining popular social media networks here:
Twitter – You’ve probably heard of Twitter and everyone “Tweeting” and reading “Tweets.” A Tweet is limited to 140 characters so your message needs to be short and to the point. Most use Twitter to share something that is happening now such as an event, for example.
Google+ – This is Google’s version to Facebook and, while it’s not the most popular social media network, sharing information, photos, videos and links here does have an impact on your SEO rankings in Google.
YouTube – If YouTube were a search engine, it would be the second largest one based solely on the traffic it generates. Here is here you can upload and share videos about your company, especially if they are helpful in nature. YouTube is owned by Google, so it makes sense to be active here.
Flickr – Owned by Yahoo, this remains a very popular picture sharing website.
Instagram – Another popular picture-sharing website (even more popular than Flickr).
LinkedIn – This started as a way for individuals to participate in online networking and connect with others, especially in terms of seeking employment opportunities. Recently, businesses have started to become more active here.
Pinterest – Extremely popular, Pinterest is an online “bulletin board” of sorts which allows users to “pin” and share photographs of the things you love. This can be home improvements, gardening, travel, recipes and much more.
There are over 400 active social networks available to you, but time will limit your participation. It is highly recommended to select two or three networks and become very active in those. Build a fan base. Participate in conversations and share. Being helpful is a vital key to being successful in social media.